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moda – mary quant

28 Luglio 2015 at 20:31 By


Mary Quant was the fashion designer and entrepreneur responsible for the “London Look” of the 60’s. She invented was the min-skirt and hot pants and proclaimed “good taste is death, vulgarity is life” ; his fashion was “arrogant, aggressive and sexy.”
Born in London on February 11th, 1934. From 1950-1953 after graduating at Goldsmith’s College of Art in London she worked for Erik, a London milliner. In 1955 Mary opened BAZAAR a shop on the Kings Road London, with Alexander Plunket-Greene who later became her husband and another partner Archie McNair. Here she sold inexpensive, brightly coloured simple clothes which were immediate hits with young girls and boys. These included skinny rib jumpers, ready-to-wear short skirts and dresses, coloured tights, hipster belts, PVC garments and sleeveless crochet tops and hats. In 1957 she opened a second boutique. In 1961 Mary Quant showed her first fur collection and launched her first wholesale company. In 1962 she presented her first collection for the American market and started to design for J.C. PENNEY of New York. In 1963 she launched her wholesale operation called the “Ginger Group” supplying inexpensive clothes in mix-and-match styles. From 1964-68 she designed for Butterick patterns.
In 1965 she launched the mini-skirt in London. A fashion show was held aboard the royal yacht Queen Elizabeth and was a great hit. The same year, she took 30 outfits to the USA and the models in their thigh-high dresses stopped traffic on Broadway and in Times Square in New York. They were seen on American TV. She visited l2 cities in 14 days showing clothes to a non-stop dance routine with pop music accompaniment.
Soon her industry sold to nearly all the countries in the Western world and Japan, designing 28 collections a year. In 1966 Mary Quant received the O.B.E. for her services to the fashion industry, and went to receive this honour from the Queen dressed in a mini-skirt. She published a book “Quant by Quant” in 1966. The same year, she introduced her famous and highly successful cosmetics line, with it’s striking daisy logo. She also launched a footwear line. In 1967 she opened another boutique.
In 1970 she introduced hot pants, made of knit or soft materials, worn with floor length maxi-coats allowed to swing open and knee high boots: another instant success.
During the 70’s and 80’s Mary Quant continued to add to her product line, putting her Daisy logo on household furnishings, towels and sheets, knitwear, men’s ties, eyewear, hats and even a mod version of the Barbie doll.
In 1994 she opened the Mary Quant colour shop for cosmetics and beauty products. In 1996 along with many other designers and celebrities, she joined a product making individual masks which were sold for charity and raised quite a good amount.
Mary Quant was herself a wonderful advertisement for her own designs, her short dark Vidal Sassoon hair style with it’s fringe and her easy-fitting young-looking blazer jackets, brief swinging skirts and pinafore dresses.

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